Set the brief
Define the assortment, territory, retailer types, exclusions, claims, and number of candidates worth reviewing.
The brief becomes the standard each retailer is assessed against.HOW IT WORKS
A clear path from possibility to relationship.
Merripath gives each wholesale decision a dependable sequence: define the fit, gather the evidence, review the exact scope, and carry the context forward.
Build evidence-backed records
Research produces a bounded candidate set with fit reasons, source excerpts, dates, and explicit uncertainty.
Duplicates, suppressions, and out-of-brief candidates stay out of the queue.Review the exact scope
Inspect the record and proposed messages together, then approve, defer, reject, or request more evidence.
A material change clears prior approval rather than carrying it forward.Work the relationship
Track stage, notes, tasks, and the next step while keeping the original reasoning available.
Review readiness and relationship stage remain separate throughout.THE CORE DISTINCTION
Approval is a decision record. It is not a send button.
Merripath keeps the human decision separate from any future delivery system. That boundary makes the workflow easier to trust, test, and change.
Explore the safety modelSEE MERRIPATH IN ACTION
Make the next wholesale move clear.
See how Merripath turns scattered research and follow-up into one considered workflow.