FIELD NOTES

Practical guidance for thoughtful wholesale work.

Short, usable guides for defining retailer fit, reviewing evidence, and making careful decisions before outreach.

Prospecting · 5 min read

A practical retailer-fit rubric

Turn taste and instinct into a reviewable set of wholesale-fit signals.

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Research · 4 min read

The evidence checklist before review

What a retailer record should contain before it asks for a decision.

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Review · 6 min read

When a retailer is ready for approval

A human-review standard for moving from research to a considered next step.

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A WORKING LIBRARY

Built from the standards inside Merripath.

These guides explain the same practices the product makes visible: bounded research, source-backed evidence, explicit uncertainty, and review that preserves scope.

SEE MERRIPATH IN ACTION

Make the next wholesale move clear.

See how Merripath turns scattered research and follow-up into one considered workflow.

View the demo See how it works