ResourcesProspecting · 5 min read
A practical retailer-fit rubric
Turn taste and instinct into a reviewable set of wholesale-fit signals.
A useful fit score does not replace judgment. It makes the reasons behind a judgment easier to inspect, compare, and improve.
Start with the assortment
Look for evidence that the retailer already sells adjacent products at a compatible level of design, price, and presentation.
- Relevant categories are currently stocked
- The assortment supports the brand's positioning
- The store is active and operating
Score the relationship opportunity
Fit is broader than product adjacency. Geography, retailer type, customer overlap, timing, and contact confidence all shape whether a candidate deserves attention.
Keep hard exclusions separate
A high score should never override an existing customer, suppression, duplicate, incompatible retailer, or missing source. Exclusions are gates, not deductions.
Put the standard into practice.
See how Merripath brings these checks into a single retailer workflow.
View the demo