ResourcesReview · 6 min read
When a retailer is ready for approval
A human-review standard for moving from research to a considered next step.
Approval should describe exactly what was reviewed. It should not be shorthand for sending, scheduling, or assuming a relationship exists.
Review one coherent scope
The retailer evidence, brand brief, contact, and exact message version should be visible together and protected from silent changes.
Choose the honest outcome
Approve when the scope is supported, defer when timing is the issue, reject with a useful reason, or request evidence when the record is incomplete.
Keep approval separate from outreach
A future sending action deserves its own eligibility checks, current suppression data, internal testing, and explicit activation.
Put the standard into practice.
See how Merripath brings these checks into a single retailer workflow.
View the demo