ResourcesResearch · 4 min read
The evidence checklist before review
What a retailer record should contain before it asks for a decision.
A strong retailer record lets the reviewer understand both the recommendation and its limits without repeating the research.
Support each important observation
Attach a source URL, a useful excerpt, the verification date, and a confidence level to every decision-relevant claim.
Treat contact data as its own claim
A general inbox, contact form, named buyer, and verified buying address are different levels of evidence. Record which one you actually found.
Make uncertainty visible
Missing price context, stale operating evidence, and unverified contacts should appear beside the recommendation, not in a hidden note.
- Flag stale sources
- Block unsupported buyer names
- Return incomplete records for more evidence
Put the standard into practice.
See how Merripath brings these checks into a single retailer workflow.
View the demo